This festive season a lifesaving charity partnership between Prostate Cancer UK, Paddy Power and the Professional Darts Corporation is coming to Ally Pally - targeting the largest ever charitable donation in darts.
During the must-see festive darting spectacular, in which Prostate Cancer UK will be official charity partner, ‘THE BIG 180’ will see the Paddy Power donate £1,000 for every maximum thrown by players at the PDC World Championship between December 15 and January 3, 2024.
You can keep track of the fundraising total on all of our social channels.
1 in 8 men will get prostate cancer in their lifetime; is the most common cancer in men. Men are at higher risk if they are over 50, Black or have a father or brother who has had prostate cancer.
1 in 8 men will get prostate cancer.
— Paddy Power (@paddypower) December 1, 2023
If you’re 50+, black or you've a family history, your risk is even higher
We want 180k men to take the 30 second risk checker as part of The BIG 180 campaign with @ProstateUK + @OfficialPDC
It may save your life https://t.co/lVbE7FHhjG pic.twitter.com/ncveTpkMF3
THE BIG 180 is also aiming to reach 180,000 darts fans and Paddy Power customers to check their risk of prostate cancer, through the Prostate Cancer UK online risk-checker.
Fans are also encouraged to share the risk-checker with a dad, grandad, husband, uncle, brother or friend who might be at higher risk of the disease.
We’re proud that the players, officials, sponsors and fans are all supporting THE BIG 180 and playing their part to support Prostate Cancer UK.
You can also support THE BIG 180, making your own donation to make it even bigger:
Text THEBIG180 to 70607 to donate £10 to Prostate Cancer UK.
A brand new trophy has been revealed ahead of the Paddy Power World Darts Championship at the Alexandra Palace – the Ballon d'Art.
Whoever hits the most 180s at Ally Pally will receive the Ballon d’Art trophy.
— Paddy Power (@paddypower) December 4, 2023
Now, let’s see what the players think of it…@OfficialPDC | @ProstateUK | ?18+ BeGambleAware pic.twitter.com/ywvZGA0EWk
The prestigious Sid Waddell Trophy will of course remain the supreme accolade for the tournament's eventual champion, but the new World Championship sponsors have created an additional mammoth trophy for the player who scores the most 180s during the showpiece event.
The new award, probably the biggest darts trophy on the planet, is the latest addition to THE BIG 180 Campaign, which will see Paddy Power donate £1,000 to Prostate Cancer UK for every maximum scored during the 2023/24 World Darts Championship.
Standing at almost one metre in height and weighing in at 16kgs, the Ballon d'Art will celebrate the player who raises the most money for the charity, which also aims to encourage 180,000 men across the UK to complete Prostate Cancer UK’s online risk checker.
If you’re attending the Paddy Power World Darts Championship you can join in the fun games and activities in the event Fan Village – and at the same time support THE BIG 180 and Prostate Cancer UK. Plus you’ll have the chance to pick up some great prizes.
Activities include
• Beat The Pro
• Three Bullseye Challenge
• Spin The Wheel
• Commentary Challenge
So head into to the Fan Village to get involved.
2024 marks the 30th anniversary of the first PDC World Championship, and the inaugural winner Dennis Priestley is backing THE BIG 180 – to save men’s live across the UK.
Affectionately known as ‘The Menace’ the Mexborough native was diagnosed with prostate cancer in 2007.
Since then, he has championed the work of Prostate Cancer UK – and as part of The BIG 180 is encouraging all darts fans to complete the Prostate Cancer UK online risk-checker – or share it with a dad, grandad, brother or friend at higher risk.
Want to know more about the work of Prostate Cancer UK? Visit prostatecanceruk.org.