THE PDC and Dulux Decorator Centres have announced a partnership which extends the leading decorating specialist's involvement in the sport.
The exclusive deal sees Dulux Decorator Centres become the official painting & decorating partner of the Professional Darts Corporation for all PDC major tournaments throughout 2012, including the current McCoy's Premier League Darts.
In addition, the Dulux Decorator Centres' branding and logos will be used on all marketing materials and event programmes, and in video adverts shown in arenas during tournaments.
The deal extends Dulux Decorator Centres' involvement in darts, which currently sees them sponsor reigning and two-time World Champion Adrian Lewis.
"We're delighted to be working with Dulux Decorator Centres as a partner of the PDC, and thank them for their support at an exciting time for darts," said PDC Chairman Barry Hearn.
"Dulux is a brand name which is known worldwide and we hope that, through their partnership with our major tournaments, they enjoy a successful year and continue their growth."
The deal continues Dulux Decorator Centres' support for sport, which is seen through professional sponsorships and grassroots initiatives such as its Colouring the Community paint donation scheme.
Beverley Whitehead, marketing and communications manager at Dulux Decorator Centres, said: "We are really excited to be stepping up our involvement within the darts arena, which has significantly grown in popularity over the last few years.
"Darts is a sport which attracts a high proportion of our target market, and our increased presence at these high profile events throughout the year will help Dulux Decorator Centres continue to engage with core customers."
For further information visit www.duluxdecoratorcentre.co.uk or for regular updates join the Facebook group - Dulux Decorator Centres or follow on Twitter at @DuluxDecCentre.
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McCoy's Premier League Darts Partners
Title Sponsors - McCoy's
www.mccoys.co.uk
www.facebook.com/mccoyscrisps
www.twitter.com/mccoys
Official Betting Partner - William Hill
www.williamhill.com
Official Partner - Speedy Hire
www.speedyservices.com
www.facebook.com/SpeedyHireDarts
www.twitter.com/SpeedyHireDarts
Official Partner - Dulux Decorator Centres
www.duluxdecoratorcentre.co.uk
www.facebook.com/DuluxDecoratorCentres
www.twitter.com/DuluxDecCentre
Official Partner - Swan
www.houseofswan.com