The Professional Darts Corporation is excited to announce a smoking hot partnership with Fireball Cinnamon Whisky, the #1 shot brand in the USA.
Launching on July 13 2024, the bullseye collaboration is set to ignite darts competitions for fans across the UK and Europe beginning with the 2024 Betfred World Matchplay in Blackpool.
The two-year partnership will come to life across various multi-media and fan-centric touchpoints including broadcast media, custom social and digital content, in-store and on-stage branding, as well as special "Fireball T-Shirt Blast" breaks at events.
Additionally, fans can secure exclusive prizes including the chance to win tickets to the PDC’s hotly anticipated tournaments whilst sitting at an exclusive Fireball Table offering prime view of the action.
"Fireball is an exciting and vibrant brand and we're delighted to welcome them as an official partner across our televised tournaments," said PDC Chief Executive Matt Porter.
"Through the partnership, we’re aiming to engage our similarly enthusiastic fan bases, offering them an exciting and fun darts experience across the UK and Europe.
"We look forward to working with the Fireball team during a special time for darts, with our events enjoying a greater profile than ever as we experience a record-breaking year."
Lorenzo Farronato, European Marketing Director at Fireball, added: “Joining forces with PDC will allow us to add some fuel to the darts fire across Europe, further igniting an already thrilling game.
"Both Fireball and PDC have a similarly mischievous spirit, championing fun and friendly competition with friends, and we couldn’t think of a better partnership to help us bring that to life for our fans.”
To learn more about upcoming PDC tournaments and to stay up to date on current darts happenings visit www.pdc.tv.
Fireball is now available in the UK through Tesco, Asda, Morrison's and Sainsbury's both in-store and online, as well as through amazon.co.uk.
For more details and example recipes for enjoying Fireball, please visit fireballuk.com, follow @FireballWhisky on Instagram and Facebook.