Five Sports Business Awards nominations for Paddy Power World Championship

Paddy Power World Darts Championship (Kieran Cleeves, PDC)

The 2023/24 Paddy Power World Darts Championship has been recognised with five nominations in the 2024 Sports Business Awards.

The annual Sports Business Awards recognises excellence across sport in a range of categories, with this year's winners to be announced in late November.

The World Darts Championship has been recognised a number of times in recent years, while the 2023 awards saw the PDC receive bronze awards for its commitment to women's darts in the Women's Sport Business Award and for Bullseye Maths in the Best Sports Community or CSR Scheme categories.

The hugely successful 2023/24 Paddy Power World Darts Championship has received five nominations, following an incredible sell-out event at Alexandra Palace which saw Luke Humphries defeat Luke Littler in a final which created record-breaking viewing figures and drew global attention.

The event was Paddy Power's first as title sponsor, and alongside their unique style of activation also featured the sport's biggest-ever charity partnership with Prostate Cancer UK - as THE BIG 180 saw over £1m donated.

The event has received a nomination in the following categories for the 2024 Sports Business Awards:
Best Sports Event of the Year
Sponsorship/Partnership of the Year - UK
Best Marketing Campaign
Best Brand Activation Involving Sport
Most Successful Sports Broadcast 

In addition, PDC partner Village Hotels have been nominated in the Best Business Serving Sport - Over £3m Turnover.

For further details about the Sports Business Awards, please click here.