THE inaugural PDC World Cup of Darts will be sponsored by Cash Converters.
The tournament, which will be known as The Cash Converters World Cup of Darts, will be held at the Rainton Meadows Arena in Houghton-Le-Spring, Tyne & Wear from December 3-5.
A total of 24 nations will compete in the inaugural PDC World Cup, which offers a first prize of £40,000 to the winning two-player team in the event, screened live on Sky Sports HD.
"It gives us great pleasure to welcome Cash Converters as the title sponsor for the World Cup of Darts," said PDC Chairman Barry Hearn.
"This tournament promises to be a festival of darts as players from around the darting world come together to compete over three days.
"This will be a wonderful showcase for emerging darting talent from around the world, with countries such as Russia, Japan, Spain and New Zealand challenging some of the most established players in darts, like Phil Taylor, Raymond van Barneveld and John Part."
Cash Converters is the UK's number one retailer of pre-owned goods and a financial services provider, with over 170 stores across the country and over 500 stores worldwide.
Chief executive of Cash Converters UK, David Patrick, said: "Cash Converters is delighted to be title sponsor of the PDC World Cup of Darts.
"We recognise that the grassroots popularity of darts is a perfect fit for our brand and we are pleased to invest in this prestigious event as the sport continues to grow and welcome new fans."
The Cash Converters World Cup of Darts will be played from December 3-5 at the Rainton Meadows Arena.
Tickets cost £20 and £25 and can be purchased on 0871 220 0260 or via www.seetickets.com/worldcupofdarts.
For more information about Cash Converters visit www.cashconverters.co.uk