This festive season a lifesaving charity partnership between Prostate Cancer UK, the Professional Darts Corporation and Paddy Power is coming to Ally Pally - targeting the largest ever charitable donation in darts.
£1000 for every 180
During the must-see festive darting spectacular, in which Prostate Cancer UK will be official charity partner, ‘The Big 180’ will see the Paddy Power donate £1,000 for every maximum thrown by players at the PDC World Championship between December 15 and January 3, 2024.
You can keep track of the fundraising total on all of our social channels.
Introducing the Ballon D’Art
This year there is a brand-new exciting trophy coming to the World Darts Championship, the Ballon D’Art.
It’s like the Ballon D’Or in football, but bigger, better, and more prestigious.
This will be awarded to the player that hits the most 180s at the event, and therefore raises the most money for Prostate Cancer UK.
Keep track of your favourite players and how they are getting on in the race for the Ballon D’Art!
Check Your Risk
1 in 8 men will get prostate cancer in their lifetime; is the most common cancer in men. Men are at higher risk if they are over 50, Black or have a father or brother who has had prostate cancer.
The Big 180 is also aiming to reach 180,000 darts fans and Paddy Power customers to check their risk of prostate cancer, through the Prostate Cancer UK online risk-checker (hyperlink to risk-checker).
Fans are also encouraged to share the risk-checker with a dad, grandad, husband, uncle, brother or friend who might be at higher risk of the disease.
Check your prostate cancer risk in just 30 seconds here. (add as a button to the risk checker).
(Insert Michael Smith Risk checker video and / or Peter Wright Drs surgery video)
The Big 180 – Make it Bigger
We’re proud that the players, officials, sponsors and fans are all supporting The Big 180 and playing their part to support Prostate Cancer UK.
You can also support The Big 180, making your own donation to make it even bigger:
Text THEBIG180 to 70607 to donate £10 to Prostate Cancer UK.
Paddy Power In The Fans' Village
If you’re attending the Paddy Power World Darts Championship you can join in the fun games and activities in the event fan village – and at the same time support The Big 180 and Prostate Cancer UK. Plus you’ll have the chance to pick up some great prizes.
Activities include (James E and Dan O to add more detail)
• Beat the Pro
• Three bullseye challenge
• Spin the Wheel
• Commentary Challenge
So head into to the Fans' Village to get involved.
Dennis Priestley gets behind The Big 180
2024 marks the 30th anniversary of the first PDC World Championship, and the inaugural winner Dennis Priestley is backing The Big 180 – to save men’s live across the UK.
Affectionately known as ‘The Menace’ the Mexborough native was diagnosed with prostate cancer in 2007.
Since then, he has championed the work of Prostate Cancer UK – and as part of The Big 180 is encouraging all darts fans to complete the Prostate Cancer UK online risk-checker – or share it with a dad, grandad, brother or friend at higher risk.
Check your risk here (link to risk-checker)
Read more of Dennis’s story here: (insert link)
Want to know more about the work of Prostate Cancer UK? Visit prostatecanceruk.org.