THE PDC are delighted to announce Swan as an official partner of the McCoy's Premier League Darts and Ladbrokes World Darts Championship.
Roll your own smoking accessories specialist Republic Technologies (UK) Ltd has secured a major brand-building opportunity for Swan, Britain's favourite filter and fastest-growing rolling paper*, by becoming an official partner of two of darts' most popular tournaments.
Televised live on Sky Sports, the four-month Premier League Darts competition is played at arenas throughout the UK and Ireland, featuring eight of the world's best darts players competing for a place in the Play-Offs at The 02 in London in May.
Swan will benefit from branding on the stage at each televised Premier League event in addition to player patches at the World Darts Championship, programme advertising, sampling rights and hospitality throughout the competition.
The World Darts Championship is the sport's richest tournament, with 72 of the world's best professional darts players gathering at Alexandra Palace in London to compete for a £1 million prize fund.
"This is a massive brand profiling opportunity," said Mark Alldred, Republic Technologies UK Limited's Marketing Manager.
"We are delighted to be aligning Swan with Britain's highest profile and most popular indoor sporting tournament.
"In addition to extensive live coverage on Sky Sports, the tournament attracts major national press exposure and continues to provide unique entertainment value in British sport.
"As an iconic British brand, Swan is natural fit with this popular British sporting event. The partnership provides a major platform for us to connect with our customers."
PDC Chairman Barry Hearn said: "We thank Swan for their support of the McCoy's Premier League Darts and Ladbrokes World Darts Championship.
"These are the two biggest tournaments in the PDC's calendar and will be a fantastic opportunity for Swan to showcase their brand."
The Premier League Darts partnership extends Swan's association with high profile sports events following news that the Swan Yamaha team is to defend its title in this year's televised 2012 MCE Insurance British Superbike Championship.
For further information, visit www.houseofswan.com.
The McCoy's Premier League Darts will begin on Thursday February 9 at the Manchester Arena. Tickets are still available on 0844 847 8000 or via www.mcr-arena.com.
McCoy's Premier League Darts
Night One - Thursday February 9
Manchester Arena
Andy Hamilton v James Wade
Simon Whitlock v Raymond van Barneveld
Kevin Painter v Gary Anderson
Adrian Lewis v Phil Taylor
Tickets: 0844 847 8000 or www.mcr-arena.com
Get Involved!
Join in the fun from the McCoy's Premier League Darts with the PDC's Official Facebook and Twitter pages.
Visit our Facebook page at www.facebook.com/officialpdc
Visit our Twitter page at www.twitter.com/officialpdc, and use the #mccoyspld hashtag
Click here to visit the McCoy's Facebook Page
*Nielsen - Market Track - December 2011