WILLIAM HILL have been unveiled as the official betting partners of the McCoy's Premier League Darts.
The deal continues the leading bookmaker's association with the Professional Darts Corporation, following their successful sponsorship of the Grand Slam of Darts in Wolverhampton in November.
As part of the deal, William Hill will provide on-site betting facilities at the McCoy's Premier League Darts, as well as seeing their branding display both on the stage and players' shirts during the £450,000 tournament.
"We thank William Hill for their continued backing," said PDC Chairman Barry Hearn. "The William Hill Grand Slam of Darts was a huge success and it's great to welcome them as the official betting partners of the McCoy's Premier League Darts.
"The tournament is building into the most exciting yet since this concept was introduced in 2005 and we're delighted to have their support."
David Lynn, Head of Sponsorship and Partnerships at William Hill, added: "We're proud to become the official betting partners of the McCoy's Premier League Darts.
"The sport has enjoyed a real purple patch of late and we're really excited about being associated with this 15-night darting extravaganza."
William Hill make Phil Taylor, the five-time Premier League Darts champion, their 13/8 favourite, with World Champion Adrian Lewis the 4/1 second favourite.
Gary Anderson is 9/2 to retain the title he won last may, while 2009 champion James Wade and Australian ace Simon Whitlock are both 7/1, with Raymond van Barneveld 20/1 and newcomers Kevin Painter and Andy Hamilton both 25/1.
For the latest McCoy's Premier League Darts odds, visit www.williamhill.com.
McCoy's Premier League Darts Outright Odds:
13/8 Phil Taylor
4/1 Adrian Lewis
9/2 Gary Anderson
7/1 James Wade
7/1 Simon Whitlock
20/1 Raymond van Barneveld
25/1 Kevin Painter
25/1 Andy Hamilton
1/3 Odds Place 1,2
Odds supplied by William Hill, the official betting partner of the McCoy's Premier League Darts
Click here for the McCoy's Premier League Darts fixtures