VIAGOGO, Europe's largest online ticket exchange, have been announced as the official premium and secondary ticket exchange partner of the 2012 Ladbrokes World Darts Championship.
The new partnership will provide darts fans with access to the best seats in the house and a safe and secure ticket exchange for darts fans to buy tickets for the sport's biggest tournament.
The deal marks the first time the Professional Darts Corporation (PDC) has worked with a secondary ticketing partner on one of its flagship tournaments and reconfirms their commitment to protecting its fans from rogue websites and online scams.
The 19th Ladbrokes World Darts Championship takes place at Alexandra Palace from December 15 2011-January 2 2012, with 72 players competing for £1 million in prize money, including the defending champion Adrian Lewis and 15-time World Champion Phil Taylor.
PDC Chairman Barry Hearn said: "Working with viagogo means we can offer our fans a first class service from a secondary ticketing partner.
"With viagogo's experience of working with world class sports brands, we are confident that the exchange will provide a first class service to the ever expanding darts community."
Steve Roest, viagogo European Sales Director UK said: "The Ladbrokes World Darts Championship has become one of the most talked-about events in the darts calendar.
"With darts fans guaranteed to see the best that the sport has to offer, tickets are likely to go quickly, so we are delighted to be working with the organisers to enable fans to access hard to get tickets in a safe and secure way."
Click here to visit the viagogo website