SKY BET MOBILE are to sponsor the World Matchplay, which will begin on Saturday July 16 at the Winter Gardens in Blackpool.
The 18th World Matchplay will take place from July 16-24, offering a £400,000 prize fund as 32 players battle for the prestigious £100,000 title, which has been won 11 times by Phil Taylor.
The PDC can confirm Sky Bet Mobile as the title sponsors for the Sky Bet Mobile World Matchplay, as the leading sports betting company return to the sport, having previously sponsored the World Grand Prix and UK Open.
"We're delighted to welcome Sky Bet Mobile back into darts as the sponsors of the World Matchplay," said PDC Chairman Barry Hearn.
"This tournament has developed a great history since it was introduced in 1994, and I believe the field of players for this year's Sky Bet Mobile World Matchplay is the finest we have assembled, with the world's top 16 joined by this year's form stars.
"While Phil Taylor remains the man to defeat on the stage he has made his own with 11 victories, the wins for Adrian Lewis, Gary Anderson and James Wade in other majors this year suggest we're in for an exciting nine days in Blackpool."
Sky Bet customers can now bet online or on mobile, using the quick and easy Sky Bet Mobile service, optimised for iPhone, iPad and Android.
Sky Bet Mobile offers odds on a full range of sports, including darts, with enhanced Live Betting. This gives customers more chances to bet in-play with instantly updated price changes and suspended markets.
"The World Matchplay is considered by many to be the best tournament of the year," said Richard Flint, Managing Director of Sky Betting & Gaming.
"Thanks to its unique qualifying rules, we can look forward to action from the current top 32 players in the world over the nine days, and this makes it the perfect springboard for our latest product, Sky Bet Mobile.
"As always, we'll be trading every match of the tournament live, so our customers can enjoy the enhanced Live Betting features of Sky Bet Mobile."
The Sky Bet Mobile World Matchplay features the top 16 players from the PDC Order of Merit and the leading 16 qualifiers from the Players Championship Order of Merit, comprised of prize money won in the 14 Players Championships held so far in 2011.
Coverage of the tournament will be live in the UK through Sky Sports, whose HD coverage will also be accompanied by 3D broadcasts, while telecasts will also be shown live in Holland, Germany and Australia.
Tickets for some sessions of the Sky Bet Mobile World Matchplay are still available in person from the Winter Gardens Box Office or via Ticketmaster on 0844 856 11 11.
Sky Bet Mobile are giving fans the chance to win VIP tickets to the Sky Bet Mobile World Matchplay Final
Click Here for full information & to enter their exclusive competition
Sky Bet Pre-Tournament Odds
Phil Taylor 11/8
Gary Anderson 11/2
Adrian Lewis 6/1
James Wade 9/1
Simon Whitlock 12/1
Raymond van Barneveld 14/1
Paul Nicholson 25/1
Mark Webster 25/1
Terry Jenkins 33/1
Mervyn King 40/1
Vincent van der Voort 50/1
Wes Newton 50/1
John Part 50/1
Dave Chisnall 50/1
Ronnie Baxter 66/1
Colin Osborne 80/1
Colin Lloyd 80/1
Wayne Jones 80/1
Steve Beaton 80/1
John Henderson 80/1
Mark Walsh 100/1
Kevin Painter 100/1
Jamie Caven 100/1
Denis Ovens 100/1
Steve Brown 100/1
Alan Tabern 125/1
Andy Smith 125/1
Peter Wright 125/1
Andy Hamilton 125/1
Justin Pipe 150/1
Mark Hylton 150/1
Scott Rand 250/1
Odds courtesy SkyBet.com and correct on June 20 2011.
Sky Bet First Round Match Odds
Terry Jenkins 4/9 v Steve Beaton 13/8
Vincent van der Voort 4/7 v Alan Tabern 5/4
Adrian Lewis 1/4 v Kevin Painter 11/4
Mark Webster 4/7 v John Part 5/4
Paul Nicholson 4/9 v Colin Osborne 13/8
Mark Walsh 11/10 v Dave Chisnall 2/3
James Wade 2/9 v Jamie Caven 3/1
Raymond van Barneveld 1/3 v Steve Brown 9/4
Wayne Jones 1/2 v Scott Rand 3/2
Mervyn King 4/11 v Justin Pipe 2/1
Phil Taylor 1/25 v Mark Hylton 8/1
Wes Newton 8/13 v Andy Smith 6/5
Ronnie Baxter 2/3 v Denis Ovens 11/10
Colin Lloyd 8/11 v John Henderson 1/1
Gary Anderson 1/6 v Andy Hamilton 7/2
Simon Whitlock 1/7 v Peter Wright 4/1
Odds courtesy SkyBet.com and correct on June 20 2011.