BODOG, the largest online betting brand in the world*, have been confirmed as the new title sponsors of the Bodog.com World Grand Prix darts championship.
The poker, casino and online betting website are the new sponsor for the £350,000 event, which will be held from October 4-10 at the Citywest Hotel Convention Centre in Dublin, Ireland.
Screened live on Sky Sports in the UK and also around the world, the Bodog.com World Grand Prix is one of the sport's most exciting events, with the unique double-start format meaning that players have to begin and end every leg with a double.
Reigning champion Phil Taylor will be bidding to win the event for an incredible tenth time in October, with the 32-player field of competitors being confirmed in mid-September.
As part of their online gaming, darts fans will be able to place bets on the World Grand Prix via the Bodog.com website, as well as at the Citywest Hotel's on-site betting facility.
Patrik Selin, CEO of Bodog Europe, the licensee of the Bodog brand in the UK, commented: "We have made some giant strides in establishing the Bodog brand here in the UK recently with our sponsorship with Fulham Football Club and this is another important landmark for us.
"Darts and Bodog are a perfect fit on every level."
PDC Chairman Barry Hearn said: "We are delighted to welcome Bodog.com as the new title sponsor for the World Grand Prix.
"They are an exciting brand who are emerging in the UK and we look forward to working with them in the coming months."
Four Players Championships remain for players to win a spot in the tournament, with the PDC's top 16 players joined by the leading four Irish or Northern Irish qualifiers from the Players Championship Order of Merit and 12 further qualifiers.
Tickets for the Bodog.com World Grand Prix, priced from €20-€40, are available now from TicketGroup on (0)818 33 33 44 or by clicking http://www.ticketgroup.ie/World_Grand_Prix_Darts_tickets
FURTHER INFORMATION
* Independent research shows Bodog to be the biggest online gaming brand in the world according Google Alerts: http://www.prnewswire.co.uk/cgi/news/release?id=275580 .
About BodogBrand.com:
The Bodog licensing enterprise (http://www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit http://www.bodogbrand.com.