One of the world's leading darts players will trigger a £100k jackpot payout – including £25,000 for a fan and £25,000 for charity – if they can hit two nine-dart finishes at the 2021/22 William Hill World Darts Championship this Christmas.
PDC official partner Selco Builders Warehouse is offering the six-figure bonanza, with the other £50,000 going to the first player who successfully hits two perfect legs at Alexandra Palace.
If any player does achieve the feat across the near three-week festive spectacle, one fan who has registered online and Selco's nominated charity Global's Make Some Noise will share £50,000, while the player will go home with the rest.
Three-time World Champion Michael van Gerwen, who has hit seven televised nine-dart finishes and missed double 12 for a second nine-darter at the World Championship in 2012, said: "This is a really exciting competition from Selco which adds extra interest to what is already an incredible tournament.
"Hitting two nine-dart finishes over the course of the tournament is hard, but it's certainly not impossible. I will be going out there and giving everything to make it happen, not only for myself but for the fan and the charity as well.
"I'm sure the money would make a tremendous difference to them."
A total of 39 perfect legs have been achieved in PDC events this year, while James Wade landed the tenth nine-darter in the history of the PDC's World Championship at Alexandra Palace last December.
Darts fans must register at www.selcobw.com/100kdarts by the time the second nine-dart finish is completed to be in with a chance of winning the £25,000.
Global's Make Some Noise improves the lives of disadvantaged people in communities by working with small charities across the UK keeping crucial services going, such as food banks, domestic violence and mental health helplines, carer support, community projects and employment programmes.
Carine Jessamine, marketing director at Selco, said: "We are very proud of our partnership with the PDC and the World Championship is the highlight of the year for our darts-loving colleagues and customers.
"We really wanted to bring some extra excitement to the event this year and we feel we've done just that with this incredible £100,000 jackpot prize.
"There are some sensational players in the tournament who are more than capable of hitting two nine-dart finishes. I really hope someone manages to do it so we can celebrate with the player, a lucky fan and Global's Make Some Noise."
The 2021/22 World Darts Championship starts on December 15 and will conclude on January 3. Should more than one player hit two nine-dart finishes in the event, the prize would be given to the player who achieves this first.
Want a chance to #win a share of £100K??
— Selco Builders Warehouse (@SelcoBW) December 8, 2021
We're giving away the six-figure sum if a player hits two nine-dart finishes at the @officialPDC World Championship
We'll give-
£50k to the player
£25K to @makenoise
£25K to a darts fan!
For a chance to win, visit: https://t.co/UrhYvWZqtM pic.twitter.com/wM8PdLGWTB
With hundreds of trade brands always in stock, Selco's 72 UK branches are firmly focused on helping tradespeople complete their jobs as quickly and effectively as possible.
As well as offering trade services, Selco also has a strong digital presence including Click & Deliver and Click & Collect services.
For more information on Selco visit www.selcobw.com.