AS the excitement builds ahead of the 2015/16 William Hill World Darts Championship at Alexandra Palace next week, Peperami has revealed the prototype for its 'human dartboard' clothing range to celebrate the brand's new partnership with the PDC.
The bold sartorial statement, modelled by Celebrity Big Brother star and model Casey Batchelor and Match of the Day pundit and avid darts fan John Hartson, features his-and-hers designs that show a full, playable dartboard when standing together.
Top darts players Adrian 'Jackpot' Lewis and James 'The Machine' Wade even played a quick game of darts on them...using bespoke safety Velcro darts!
The stunt marked the announcement that meat snacks brand Peperami has become an Official Sponsor and Official Snacks Brand of the Professional Darts Corporation, kicking off with the PDC World Darts Championship, and covering all major PDC events throughout 2016, including the Premier League and World Matchplay.
PDC Chairman Barry Hearn commented: "Peperami is a great addition to the Professional Darts Corporation’s partners, bringing entertainment and excitement to our darts events that our fans continue to expect from one of the fastest-growing sports in the world.
"Creating a range of human dartboard clothes to announce our partnership is the sort of fun and creativity we expect from a brand renowned for its mischievous personality, and we look forward to seeing more throughout 2016."
Pavan Chandra, Marketing at Peperami, commented: "Darts continues to grow in popularity at an incredible rate, and we’re hugely excited to be working with the PDC to add yet more entertainment to a series of top darts events throughout the UK.
"Casey and John took their jobs as official testers of our human dartboard prototypes very seriously, making a fun, memorable change for the players to test their skills on a human target!"
With darts events attracting famous faces and fashionistas – even Prince Harry has twice attended the World Darts Championship - the outfit prototypes will continue to undergo product development fine-tuning and will make appearances at PDC events in 2016.
* PHOTOS: Celebrity Big Brother star Casey Batchelor joins ex-footballer John Hartson, Adrian Lewis & James Wade to announce Peperami's sponsorship of the Professional Darts Corporation
THE WILLIAM HILL WORLD DARTS CHAMPIONSHIP WILL BE PLAYED FROM DECEMBER 17-JANUARY 3 AT ALEXANDRA PALACE, LONDON - LIVE ON THE SKY SPORTS DARTS CHANNEL