Ritchie Edhouse has given his support to The BIGGER 180 campaign ahead of the Paddy Power World Darts Championship - sharing his own personal backing for Prostate Cancer UK.
European Champion Edhouse visiting the headquarters of three major UK media companies in London on Thursday, alongside Prostate Cancer UK ambassador Kevin Webber and the two trophies on offer at Alexandra Palace in the coming weeks.
The pair appeared on talkSPORT's flagship Hawksbee & Jacobs Show, previewing the World Darts Championship and also sharing their own experiences of a disease which is being supported in The BIGGER 180 campaign in the coming weeks.
Thursday's Paddy Power Trophy Tour saw the Sid Waddell Trophy and the Ballon d'Art - which will be awarded to the player who hits the most 180s during the World Darts Championship - visit the head offices of the Daily Mail, News UK and Reach PLC.
Alongside conducting preview interviews, Edhouse joined staff who were competing in nine-dart challenges for the chance to win tickets to the event or a Paddy Power branded Winmau dartboard.
Paddy Power will donate £1,000 for every 180 hit at the World Darts Championship, while a £180,000 bonus for every nine-dart finish achieved during the event will be split between the player, Prostate Cancer UK and one lucky fan attending at Alexandra Palace.
Webber was diagnosed with prostate cancer a decade ago, but has since raised over £1 million through endurance challenges including Ultra Marathons - click here to learn more.
Edhouse, meanwhile, wears Prostate Cancer UK's "Man of Men" logo on his shirt whilst competing and has revealed his support for the charity after his partner's father was diagnosed with the disease.
"It's something that's close to my heart," said Edhouse. "He's been suffering for about five years now so it's a personal thing for me if I can help support The BIGGER 180.
"It was a different day for me as I've never done anything like this before but it was good to meet so many people and interact with them.
"I can see the World Championship's approaching now and it's inspired me to want to get on that practice board and get ready for it.
"I know that the more 180s I hit, the more money I can help raise.
"It's massive to see £1,000 donated by Paddy Power for every 180 and I think there will be over £1 million raised again which is so important for the future."
Fun media day with @talkSPORT @MailSport and lots of others today. Great to meet the @ProstateUK team too and see their nine dart challenge. Cheers for having me 👊🏻 @OfficialPDC @paddypower pic.twitter.com/JbFyCROIbu
— Ritchie Edhouse (@RitchieEdhouse) December 5, 2024
Donations from The BIGGER 180 will be used by Prostate Cancer UK to fund the TRANSFORM trial, a ground-breaking research project that will find the best way to diagnose prostate cancer early and pave the way for a national screening programme.
In the UK, one man dies from prostate cancer every 45 minutes. But finding it early, when it's easier to treat, can save lives.
The BIGGER 180 is also encouraging men to use Prostate Cancer UK's simple online risk checker - click here to check your risk in 30 seconds.